Podcasts

A Sober Mom in the Wine Mom Culture with Adrienne Stillman Krausz

My guest this week is Adrienne Stillman Krausz, a lady with a very sophisticated palate. Her passion for fine food and wine began when she lived in Paris during her formative years.

Adrienne went to college in the US but while her fellow students were downing beers and jello shots she was heading downtown to drink expensive craft cocktails.

She lives in the Nappa valley with her husband, Jake, who is a 2^nd generation winemaker and as a couple, they turned their talents to the alcohol-free space.

In this episode

I think Adrienne is quite unique in that she has “a foot in both camps” as she puts it
I love the way that, together with her husband, she is busy sourcing and curating the very best AF products – with the same care that would go into fine wines
As they say on their website, they believe that everyone deserves a good drink, whether it has alcohol or not!
Adrienne admits that she did sometimes go overboard on the craft cocktails and, as a newly married couple, two bottles of wine was the norm most evenings
She did begin to feel the after-effects of that wine in the morning and never really bounced out of bed feeling great
As they started to think about having a family, Adrienne stopped drinking during the week
However, that meant that the weekend drinking affected her more
Coping with fertility problems led Adrienne to give up drinking completely
She also had to give up eating various foods which led to bouts of FOMO when she was socialising
She got a taste of what we ex-drinkers go through in early sobriety!
Happily, Adrienne became a mom and now has a 9-month-old baby
That’s when she noticed the mommy juice culture
Hanging out with some other moms, she was surprised to hear plans to drop off the babies so they could drink some cocktails
She noticed that some wine brands were targeting moms and we agreed that wine was sometimes seen as a “parenting aid”
Mommyjuice gives our children the message that it’s so tricky looking after them that we need wine – not to mention the more general message that we use wine as a coping mechanism
Adrienne’s interest in alcohol-free drinks began when she met a sober coach who recommended that she try them
She was very sceptical and her expectations were low – she couldn’t really see the point
However, when she started tasting the various choices she was blown away by the quality
Together with her husband, they started researching – and were both inspired
She feels that the US is just scratching the surface but there is a lot of innovation going on
Adrienne and her husband concluded that there were some great choices available but that the AF space was difficult for the consumer to navigate – so they decided to become “curators
They would be retailers of alcohol-free drinks but only of drinks that they had sampled and enjoyed
They would be two experts providing advice and education about their products
They launched the Dry Goods Beverage Company in the Summer of 2021
Their best-sellers are alcohol-free wines and she particularly recommended Copenhagen sparkling teas – perfect as an aperitif as it’s crisp and refreshing
Adrienne explained that these teas provide the depth and nuance that the AF wines sometimes lack
She also reminded us that AF spirits should always be mixed rather than drunk neat. That’s why cocktail recipes are so important
Adrienne has kindly offered our listeners a 10% discount on their products so just use the coupon code TribeSober
The website is drygoodsdrinks.com and they are @drygoodsdrinks on Instagram

More Info

Subscription membership – you can join up HERE.
To access our website, click HERE.
If you want a free copy of our “Annual Tracker” or our e-book 66 Days to Sobriety, please email janet@nulltribesober.com.
If you would like to come to our Saturday afternoon Zoom Cafe as a guest and meet our community, just email janet@nulltribesober.com.
to join our mailing list click HERE

Episode Sponsor

This episode is sponsored by the Tribe Sober Membership Program. If you want to change your relationship with alcohol then sign up today
Read more about our program and subscribe HERE

Help us to Spread the Word!

We made this podcast so that we can reach more people who need our help. Please subscribe and share.

If you enjoyed the podcast, then please leave us a 5-star review on Apple podcasts.

Take a screenshot of your review, and DM it to Tribe Sober’s Instagram page – see PS below for instructions. We’ll send you something special to say thank you!

We release a podcast episode every Saturday morning.

You can follow Tribe Sober on Facebook, Twitter, TikTok and Instagram.

You can join our private Facebook group HERE.

PS: How to Leave a Rating/Review in Apple Podcasts (on an iOS Device)

1. Open the Podcasts app. EASY.
2. Choose “Search” from the bottom row of icons and enter the name of the show (e.g. Recover Like a Mother) into the search field.
3. Select the show under Shows (not under Episodes).
4. Scroll down past the first few episodes until you see Ratings & Reviews.
5. Click Write a Review underneath the displayed reviews from other listeners. You’ll then have the option to rate the show on a 5-star scale and write a review (you can rate without writing, but it’s always good to read your experience).