Published On: February 3, 2023241 words1.2 min read


In this episode, I chat with Janet Gourand, founder of Tribe Sober, an international membership program which connects and supports people wanting to quit alcohol and then go on to learn how to thrive in their sobriety.

Now 71, Janet got sober in her 60s and is a true inspiration showing just how choosing an alcohol-free life later on in our lives can be done, happy, fulfilling and rewarding.

By reframing and by reclaiming our lives and choices as women, we can boss this sober game, the getting older game and call BS on the limiting cultural narratives of both that we are quite frankly, OVER.

Janet has had many years of corporate life experience in Europe and South Africa.  When she decided to stop drinking alcohol, she could find very little available support in South Africa. Janet got sober through her own efforts and by attending a workshop in London. As her journey continued, she decided to use her professional background in training and development to design and facilitate her own Tribe Sober workshop in order to help others to do what she had done.

She is married with one son and a chihuahua called June. Originally from London, Janet relocated to Cape Town in 2001.

The website is and all social media and weekly podcast is “Tribe Sober”.

BY: Two friends, mums and sober sisters, who became Authors and Coaches having the chat about reasons to love sober.

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