The new face of risky drinking is female. The problem: a global epidemic of bingeing. The solution: a brave new approach to female recovery.
This is my story, and it’s particular. But I am not alone. Drinking problems challenge a growing number of women.
The new reality: binge drinking is increasing among young adults – and women are largely responsible for this trend. Women’s buying power has been growing for decades, and their decision-making authority has grown as well. The alcohol industry, well aware of this reality, is now battling for women’s downtime – and their brand loyalty.