Alcohol and Our Subconscious


If you’ve been trying (and failing) for years to give up or to moderate alcohol, then you need to check out this guest blog sent to us by Hynotherapist, Belinda Roxburgh.

Consider for a Moment Your Personal Beliefs About Alcohol…

Many of us have grown up in a world where alcohol is part of almost every conceivable occasion. Every time we see people clinking glasses together, it is a subconscious suggestion of a feel-good feeling which gets reinforced continuously.

This means it is hardly surprising that before even tasting this addictive substance, many of us already have the subconscious belief that to connect with others and enjoy any social occasion or celebration we need alcohol – and the more the better.

All the awful things it causes are simply joked about which contributes to normalising the behaviour– the hangovers, the vomiting, the loss of inhibitions that protect us, the irresponsible driving, the drunken sex, the black outs, the blurred memories … the list is endless. How have we been duped into believing that consuming alcohol is harmless and key to a good time?

Looking at the hard facts about alcohol is the first step to changing our beliefs, which simply makes changing our drinking behaviour so much easier. Once the subconscious mind embraces the truth, we may already find ourselves exploring alcohol-free options, or drinking less without depending on willpower nor experiencing a feeling of deprivation.

An example of this from a Tribe Sober workshop – the mom who believes she needs wine to cope with the stresses of having children (limiting belief) could discover when sober that she has way more patience and actually experiences enormous pleasure from interacting with her children in a mindful way (empowering belief). When she focuses on some of the benefits of being a sober mom: clearer memories of fun times, being present and a person her children can be proud of – it means she creates new neural pathways and automatically has less desire to drink.

When you become aware of the subtle suggestions that pop up throughout your day, encouraging you to drink to relax, copy, socialise, have fun – perhaps ask yourself whether the opposite may actually be closer to the truth?

And Then Consider What You Believe About Yourself?

This can be a clue to your motivation to drink and how it has become such a big part of your life.  Do you believe you need to drink for confidence?  Drink to fit in?  Or to socialise so that you are not boring?  Use wine to cope with sadness, loneliness, grief, stress?  Or perhaps it is purely a habit that has crept into your daily rituals.

The thing about alcohol is that the first drink gives that initial, fleeting, feel-good feeling which our subconscious mind mistakenly interprets as the solution to everything. Day after day, we crave more of that feel good boost, but the more we drink the worse the day after, and that’s how our relationship with alcohol is forged.  Sadly, over time, it actually resets our ability to experience real pleasure from everyday pleasures. Often the worse we feel about ourselves, the more we desire alcohol – which unfortunately fuels sadness and anxiety.

The basis for how we feel about ourselves comes from long ago and is often buried deep within our subconscious minds. We hear and experience things when we are young, or at vulnerable times, and we often misinterpret these things. This creates a reality that is not necessarily true or useful. This reality is then reinforced throughout our lives because we interpret everything using these same faulty beliefs, leading to more negative self-talk and even self-sabotage.

When we can listen to the stories, we tell ourselves, with a healthy dose of skepticism, that we have an opportunity to take back our power and realise that our past is not our future.

Hypnotherapy (non-medical) – a Great Way to Re-evaluate Beliefs for Personal Growth

For many of us, shining a spotlight on our beliefs and behaviour causes stress because it highlights the fact that different parts of our selves are not in agreement. Consciously we may know that alcohol is not good for us and we really want to stop, but subconsciously we believe we deserve this treat or need it to unwind or socialise and it’s fine because everyone is doing it. And because the subconscious mind is the very powerful seat of emotions, imagination and habits, it often wins the argument, which then reinforces feelings of failure and fuels the conflict which makes us feel sad and bad all over again.

The discomfort experienced by any internal conflict is where hypnotherapy can be a very helpful tool. The therapist is merely a facilitator helping you to achieve a very relaxed state of mind where you can more easily access your strengths and resources, as well as re-assess and re-frame your personal beliefs. The process enables you to gain insight and resolution by getting your conscious and subconscious minds into alignment. This can be an empowering and liberating experience as you open yourself up to different ways of thinking and being. Our brains are truly phenomenal in their ability to create our reality, and when we understand how to work with them, rather than against, this journey is simply easier and more enjoyable.

For more info on how hypnotherapy works please feel free to contact me and also look at my blog Alcohol and Hypnotherapy

You can find more information on our Membership and Workshops below:



The 11 Year Fact

Did you know that the average dependent drinker will struggle alone for 11 years before reaching out for help?

Don’t wait for 11 years – join Tribe Sober today!