“More Wine less Whine this Mother’s Day” This was the headline on the email I received from Makro. Followed by 5 wines to match your mom this Mother`s Day – If your mom was a wine, which one would she be? We help you find the perfect pairing specially for Mother`s Day.
I object to this campaign on many levels. I complained to Andrew Stein the Marketing Director who was quick to apologise & we hope that they will think a little harder about future campaigns. It is time that there were changes to what is allowed when alcohol is marketed .
From: Andrew Stein <Andrew.Stein@nullmakro.co.za>
Sent: 09 May 2018 09:52
Subject: RE: More Wine and Less Whine this Mother’s Day
We must profusely apologise for this. Our copywriter was having a play on words, and the interpretation (which we fully understand) was not the intention at all. Please send me your cell number so I can give you a call to discuss.
Marketing & eCommerce Director