Published On: March 2, 2018326 words1.7 min read

 

Wine is increasingly and relentlessly marketed to women – we are led to believe that in order to have a full and happy life we must drink plenty of wine.

Wine is needed to relax at the end of the day, wine is a reward when the kids are in bed, wine is there for professional networking and of course “moms need wine”.

We need wine when we cook, when we have lunch with our girlfriends – and of course when we are dating.

Wine is present at every social event – from christenings to funerals – and pretty much everything in between.

Wine is the social lubricant of choice – wine is the gasoline of fun.

Well most of us at WorldWithoutWine bought into these ideas – and it was fun – until it wasn’t – until that nightly glass turned into a bottle and we never
got through a day without drinking alcohol.

Now that we are sober (and free) we see this marketing through a different lens – we can see it for the cold, calculating brainwashing that it is. We know that the
liquor industry spends more on advertising than any other industry – and that is because they know it works and that their massive profits will continue to rise.

We know that drinking more than a bottle and a half of wine a week is putting a woman’s health at risk and that the evidence linking alcohol to breast cancer is
stacking up on a daily basis.

We know that alcohol is “stealthy” and many women get addicted – slowly but surely.

We know that alcohol is linked to 7 different types of cancer.

That’s why we are planning to “call out” any advertisements we feel are inappropriate and/or inaccurate – we will write to the advertisers and publish their responses here in “Activists Corner”

With 5,000 FB followers and 2,000 Tribe Sober members we know we can make a difference!

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