Published On: March 3, 2016125 words0.6 min read

A big thank you to all our donors who gave up alcohol for our Dry January Challenge and donated the money they would have spent on booze to Earthchild.

We raised R30,000 – 50% more than our target – check out the video to see how your money will be spent…



What is a Dry January Challenge?

Dry January is a custom of abstaining from alcohol for the month of January, particularly practiced in the United Kingdom. The custom, as a formal entity, appears to be relatively recent, being described as having “sprung up in recent years”  as recently as 2014.

Dry January started in 2013 with 4,000 people. It’s come a long way since then, with over 100,000 signing up and 4 million taking part in 2020.

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